You saw them during the game.
We noticed too.
In between the weird singing toilets...
The magic weight loss pills...
A.I. versions of Jennifer Aniston and Jurassic Park...
There they were.
The firms with their shiny commercials.
Loud, with crisp logos and funky music.
And for a second, you might’ve thought:
“Should we be advertising more too?”
Not because you want to run a Super Bowl ad.
You’re not in it for applause.
But you felt it.
Some firms just have more.
More support... systems...
Follow-ups that don’t rely on memory.
Easy referrals.
And meanwhile...
It's already mid-February...
You're still asking if someone returned that call.
Still sitting in meetings about problems you thought got solved last quarter.
It’s starting to feel like Groundhog Day.
Here’s what they won’t say about the firms on TV:
They’re not better than you.
They did tighten up.
They did sit down, make decisions, and fix things.
2026 wasn’t going to be another year of winging it.
So now it's mid-week...
What are you putting off?
The CRM upgrade...
The intake leak...
The podcast on your to-do list since last summer...
Whatever it is…
It's costing you leads, revenue, and momentum.
And when that happens, you're playing defense.
This isn’t about being perfect.
It’s about making one smart move this week.
A move your future self doesn’t have to chase.
That's what some firms are doing this week...
Fixing one thing at a time.
Shaving hours off their schedule.
Claiming market share without buying ads at halftime.
So, what’s one thing you’ll fix this week that "future you" doesn’t have to chase?
Then do it.
And next year, when those ads roll again, you won’t be watching and wondering.
You’ll be ahead, and in your own lane.
Because that’s where we’re taking you.
⚖️ Featured Lawyer — A.J. Bruning
When A.J. started…
It was three people and a dream.
Today, his team of 70+ spans three states.
A brand built by systems that turn uncertainty into predictability.
He didn’t chase shiny ads or billboards.
He tracked what works.
And let the compounding effect of disciplined marketing do the heavy lifting.
Hear him break down his scaling secrets on the Grow With Kara podcast.
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Until next time,
-The Legal Brief