A traffic and criminal defense attorney in Canada sent one email last September.
It was about a client.
A G2 driver who'd been charged with stunt driving.
He wrote about what happened…
How the charge looked on paper…
What most attorneys would have done…
What he did instead and how it got reduced.
That's it.
Within 72 hours he had 11 consultation bookings.
Three of them had been sitting on his list for over eight months without ever reaching out.
It only took one email, and in 72 hours he had three clients who’d been there the whole time…
Just waiting for the right reason to call.
His name is Ron Harper and his firm is OTD Ticket Defenders.
He doesn't send weekly emails.
He doesn’t blog or post every day either.
He just sends an email once in awhile.
In 2024 he attributed 47 new retainers directly to email.
His platform costs $89 a month.
Here’s his big secret:
"People don't want legal theory. They want proof that we have the ability to change their outcome. The secret isn't frequency. It's relevance."
Most attorneys who have thought about email marketing gave up on it because they couldn't figure out what to write.
The answer has been in their case files the whole time.
Just tell one story about a client and what happened.
That's all you have to do.
-The Legal Brief
P.S. If you have a list of even a few hundred people…
Past clients, referral sources, colleagues…
And you've wondered what one well-written email could do for your practice…
Reply and let us know.
We’d like to show you what that could look like for your specific situation.